Branding & Web Design for GoGood

The project

Go Good started out as a company that aspired to make society's shift to a circular economy a lot easier. First by creating a smart inventory system to give companies and producers both a quick overview over every single item, but also with granular control over every aspect of these items. This was created to make repairs, reuse, up-cycling and material control manageable on a large scale, and ideally within any type of commerce selling physical goods. The system laid the basis for Go Good's first product vertical, Good Furniture. Under the sub-brand Good Work, the first push was towards the B2B market.

Launching within the worst pandemic in a hundred years was not the ideal condition for us, seeing as all formerly office-bound Norwegians were ordered to work from home for a year. We did however make one hell of an inventory system, started great conversations across the first-movers of the circular economy movement in Scandinavia, so who knows where we go from here.

As one of the co-founders of the company, my role as the Head of Brand was to create the visual branding of the company, as well as oversee any new design development created by other parts of the team. In the designs, there is also a clear shift from hand drawn-esque illustrations and icons, to more scalable (production wise) vector shapes in later iterations.

The website designs for the multiple different sites was created in collaboration with Kamil Tatol, Joanna Rodo, Marius Troy and Axel Haugan.